Intentional and quietly disruptive, FORME is shifting the focus: putting the dancer’s needs before the demands of the art form.
we’re forme. The pointe of difference!
FORME is built on a love of ballet and a commitment to keeping dancers strong, supported, and safe. We provide expert pre-pointe assessments, workshops, and pointe shoe fittings, partnering with schools, dancers, and parents to complement training and ensure that education and support are available at every stage of a dancer’s time on pointe.in an industry where ‘no pain, no gain’ or ‘back in my day’ mentality still lingers, forme shifts the focus to injury prevention and sustainable long-term dancer wellbeing.
We are the go to in pointe safety and education.
Based in Matakana with a store and studio space, and offering mobile services across the North Island, New Zealand.Our goal is to make pointe shoe assessments and fittings more accessible, ensuring that all dancers receive the right support and guidance.
EXPLORE
workshops
What’s the point(e)?
Pointe Shoe Fittings
A pre-pointe assessment evaluates a dancer’s strength, technique, and maturity to ensure they are ready to begin pointe work safely. Following the assessment, dancers, teachers, and parents will receive a comprehensive report, including detailed findings, photos, and tailored recommendations.If necessary, we may refer dancers to trusted dance health professionals who work alongside FORME, including podiatrists, osteopaths, and physiotherapists, ensuring they have a dedicated team supporting their safe progression onto pointe.Pre Pointe Assessments
Our approach goes beyond traditional fitting methods. We’re setting a new standard for dancer well-being, ensuring that pointe work is built on strength, knowledge, and proper support, rather than risky habits that can compromise a dancer’s health.During the fitting, we take the time to find a pointe shoe that provides the right support at the wing, arch, and heel. While the process can sometimes be challenging, we’re here to simplify it and listen to the dancer’s needs every step of the way.pointe shoe fittings expert assessments
pointe shoe fittings expert assessments
Who is behind forme?
I’m Lily Ewing, founder of FORME, where I work as a Pointe Development Coach with a focus on Education, Technique, and Fitting. with a strong background in classical ballet. My journey began at the age of three in Auckland, New Zealand, where I was fortunate to be mentored by a number of inspiring teachers. I furthered my training at The New Zealand School of Dance, completing the full-time programme, and had the incredible opportunity to attend secondments at the National Ballet School of Canada and Houston Ballet School. My time at NZSD also allowed me to participate in classes with companies and schools such as the Royal New Zealand Ballet, Queensland Ballet, San Francisco Ballet, School of American Ballet, and Joffrey Ballet - experiences that enriched my understanding of ballet from multiple perspectives. I was offered a placement in the professional programme at Houston Ballet.After returning to New Zealand, I shifted my focus to teaching, specialising in competition coaching, RAD exam preparation, open classes, repertoire, contemporary dance (NZAMD and APDA), and Progressing Ballet Technique (PBT).I am committed to supporting dancers at all levels, whether they pursue dance recreationally or professionally. My focus is on safe dance practices, clean technique, and developing the strength needed for long-term growth. With a particular dedication to pointe work, I trained and became certified in pointe shoe fittings and pre-pointe assessments under the Juon Pointe system, working closely with Esther Juon.I currently serve on the Pointe Shoe Summit Board, an internationally recognised organisation dedicated to advancing pointe education and safety. Most recently, we hosted a successful conference in Bellevue, Seattle, USA and preparing for The Pointe Shoe Summit 2026.Through FORME, I’m excited to offer thorough pre-pointe assessments, educational workshops, and pointe shoe fittings for dancers in New Zealand, helping each dancer build a strong foundation for pointe work, while ensuring their dance practice is safe and sustainable. 
pointe shoe fittings expert assessments
pointe shoe fittings expert assessments
OUR CORE VALUES
At FORME, we are committed to creating an inclusive environment where every dancer, regardless of background or experience, feels supported and valued. our progressive approach goes beyond traditional fitting methods, offering expert pre-pointe assessments, fittings, and ongoing mentorship. We foster a respectful space where each dancer’s individual needs are honoured, deeply investing in their well-being and long-term success. TESTIMONIALS
“Lily helped me understand the technical aspects of how properly fitted pointe shoes should look and feel. With her guidance, I have been able to stop relying on the very thick silicone toe pads I’ve used for years and find shoes that truly support me, with only minimal padding. I now feel much more stable over the box, connected to the floor, and confident in my dancing”
“Lily was incredibly thorough and made me feel completely comfortable throughout the fitting process. She encouraged me to speak openly about what I was feeling, which made all the difference. Together, we found a pair of shoes where for the first time I didn’t feel pressure on my big toe, and I felt fully supported through the arch without any sinking or collapsing. I learned so much during my fitting! ”